Maharashtra is one of the most popular tourist destinations in India. Maharashtra tourism offers almost everything from pristine beaches, wildlife sanctuaries, hill stations, natural caves, waterfalls, to imposing forts, colourful festivals, ancient pilgrimage shrines, museums, and historical monuments that draw large number of travellers.
Tourism in Maharashtra is one of the fastest growing industries, which brings in a lot of foreign exchange and has led to the generation of employment in the state. In order to increase the influx of domestic and international tourists, Maharashtra tourism came up with some aggressive promotion campaigns and strategies. The department launched its “Maharashtra Unlimited” campaign in domestic and overseas markets to create awareness about tourism in Maharashtra and to popularize Maharashtra travel destinations.
Maharashtra tourism is also developing infrastructure like hotels and transport at major tourist destinations, and has identified several new Maharashtra tourism circuits and special tourism areas, which would be given priority in tourism related infrastructure development.